After the International Forum of Economy and Culture held in February 2012, the City of Culture  pledges its commitment to the enhacement of new ways of collaboration between Culture and Business.

Program

09:30-10:00   Welcome and introduction. Cristina González, Nova Xestión Cultural

10:00-11:30  Business and Culture: a relationship of reciprocity. Andrés Barro, El Faro de los tres Mundos

11:30-11:45  Coffee break

11:45-13:30  From observation to action: you are your brand  María Xosé Taboada Salvatierra, Royal Academy of Arts

13:30-15:15  Lunch

15:15-17:00  The artist at the firm: spider on the web, ant in the anthill, or dragonfly flying free? Juan Paz, Estrella Galicia

17:00-17:15  Coffee break

17:15-18:15  If Socrates raised his head… José Alcaniz, Buscadestinos.com

18:15-19:15  Reading the future . Cristina González, Nova Xestión Cultural